Cut Marketing Costs, Make Profits!!! Not!!!!

Just saw this press release….

THE CITY’S FAVOURITE SHIRTMAKER, CHARLES TYRWHITT ’DEFIANTLY’ OPENS NEW STORE IN THE CITY – 30TH JULY 2009

The City of London’s Favourite Shirt Maker, Charles Tyrwhitt, is ’defiantly’ opening a new retail store in The City of London on Thursday, 30th July 2009.

The store will be located at 29 Canada Place, Canary Wharf, at the epi-centre of London’s financial district.

Charles Tyrwhitt was ’ringside’ in Manhatten, New York with its stores in Madison Avenue and 7th Avenue during the worst stages of the recession. Charles Tyrwhitt has stores in the same building as Bear Stearns and Lehman Brothers, both casualties of the recession.

“We’ve cut £2 million of marketing costs, and as a result are now profitable,“ says Charles Tyrwhitt, Chairman Nick Wheeler.
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Great shirts…hope the business thrives, I really do. But imagine any business saying they cut marketing by £2m…or maybe sacked all their staff…to become profitable!!!

Hope it works, like I said, but seems an odd way to run a business. How’s anyone going to find the shop if they’ve cut marketing???

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