Comments on: Cut Marketing Costs, Make Profits!!! Not!!!! http://www.businessfirstmagazine.co.uk/blog/index.php/cur-marketing-costs-make-profits-not/ Sat, 01 May 2010 13:43:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Admin http://www.businessfirstmagazine.co.uk/blog/index.php/cur-marketing-costs-make-profits-not/comment-page-1/#comment-4 Admin Tue, 06 Oct 2009 16:33:14 +0000 http://www.businessfirstmagazine.co.uk/test/blog/?p=138#comment-4 Fair point Joshua, but you wouldn't expect an organisation like ours that depends on clients' generous marketing budgets to be too much in support! But at a wider level, I can't help but agree that the vertiable blizzard of marketing-related material, from advertising to PR, that we endure day-in day-out deadens the senses, corrupts our judgment and pollutes the countryside and the airwaves. Is it the price we must pay for an open competitive marketplace or does it demonstrate a rather dumb, shotgun approach to selling product that misses many more targets than it hits? I'm no economist, nor even an economic philosopher, but as my colleague Rhidian Jones points out in our online version (click the link on the right hand side of the page) marketing that does not specifically drive sales is a waste of money. Of course then you get into the "half my advertising budget is a waste of money....now if I cold only find out which half...." argument! Thanks for your post! Fair point Joshua, but you wouldn’t expect an organisation like ours that depends on clients’ generous marketing budgets to be too much in support!

But at a wider level, I can’t help but agree that the vertiable blizzard of marketing-related material, from advertising to PR, that we endure day-in day-out deadens the senses, corrupts our judgment and pollutes the countryside and the airwaves. Is it the price we must pay for an open competitive marketplace or does it demonstrate a rather dumb, shotgun approach to selling product that misses many more targets than it hits?

I’m no economist, nor even an economic philosopher, but as my colleague Rhidian Jones points out in our online version (click the link on the right hand side of the page) marketing that does not specifically drive sales is a waste of money. Of course then you get into the “half my advertising budget is a waste of money….now if I cold only find out which half….” argument!

Thanks for your post!

]]> By: Joshua http://www.businessfirstmagazine.co.uk/blog/index.php/cur-marketing-costs-make-profits-not/comment-page-1/#comment-3 Joshua Tue, 06 Oct 2009 16:21:23 +0000 http://www.businessfirstmagazine.co.uk/test/blog/?p=138#comment-3 Maybe if we all cut marketing costs the world will be a better place. Just a thought !!! Maybe if we all cut marketing costs the world will be a better place. Just a thought !!!

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